猫眼公布全文娱战略:推出猫爪模型服务行业 与腾讯启动腾猫联盟

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DoNews 7月9日(记者项宓)Cat Eye Entertainment举办了“2019猫眼全文娱乐策略升级大会”,正式发布了猫眼全文娱乐策略“猫爪模型”,并宣布正式启动“腾腾”猫联盟“与腾讯合作。

猫眼娱乐公司首席执行官郑志伟表示,娱乐业的蓝海广阔,产业壁垒已经打破,行业竞争日趋激烈。这也提高了内容和管理的门槛。 Cat Eye Entertainment通过多年的沉淀,已经能够建立多个产业链。这些功能也将与行业合作伙伴共享。

据介绍,猫爪模型由猫眼全文娱乐票务平台,猫眼全文娱乐产品平台,猫眼全文娱乐数据平台,猫眼全文娱乐营销平台组成。和猫眼全文娱乐基金平台。它提供现场娱乐,短视频,视频,电影,文化媒体,戏剧,音乐,艺术家KOL等全文娱乐产业链。

第一个平台是猫眼全文娱乐票务平台。郑志珍说,猫眼网上电影票务的市场份额一直保持在60%以上;

第二大平台是猫眼全文娱乐产品平台。在多年的发展过程中,Cat's Eye已经推出了两个主要的产品平台:“Cat Eye Pass”和“Venue Pass”。 “猫眼通行证”服务于电影和电视内容的概念,制作,发布和发布; “Venue Pass”是电影院,现场娱乐场所提供SaaS服务系统和智能站点等服务;

The third platform is the cat's eye full-text entertainment data platform. The cat's eye full-text entertainment data platform has three levels of connotation: First of all, Cat Eye Entertainment has become a widely recognized full-text entertainment database in China, spanning various fields such as film and television, live entertainment, variety, video, etc. including film and television content database, film and television library, industry. The institutional library, as well as the database of entertainment users; secondly, the cat's eye has tools such as cat's eye professional version and cat's eye multi-star to provide comprehensive market analysis and strategic advice. Finally, cat's eye has strong data analysis ability, for content side, declaration party, Comprehensive decision support is provided at the venue and on the show side.

The fourth platform is the cat's eye full-text entertainment marketing platform. The cat's eye full-text entertainment marketing platform will achieve "online full network coverage, offline integration, where the audience is, where young people are, we can reach."

The fifth platform is the cat's eye full-text entertainment fund platform. It is understood that Cat Eye Entertainment will provide financial support for cultural and entertainment industry partners through investment in production and supply chain finance to help more high-quality content production. At present, Cat Eye Entertainment has reached a strategic cooperation with Beijing Culture and Technology Finance Leasing Co. Ltd. using social funds to provide support for the industry.

At the same time, Cat Eye Entertainment and Tencent's "Teng Cat Alliance" officially launched. The two sides will carry out all-round in-depth cooperation to create a top-notch system for the film industry, and promote the long-term development of multiple entertainment industry chains such as drama, live entertainment, music and short video.

Zhan Yubiao, Managing Director of Tencent Investment, said that Cat Eye Entertainment is one of the core strategic partners of Tencent Group in the entertainment field. Tencent Investment Cat Eye is only the first step. With the development and strategic upgrade of Cat Eye Entertainment, we will be in full-text entertainment. The industry's in-depth cooperation, including Tencent Pictures, Tencent Video, Tencent Music, Tencent Games, Tencent Cloud, and WeChat, QQ, payment, voice and other Tencent platform will fully support the development of cat eye entertainment.

xxGao Li, senior vice president of Tencent Pictures, and the head of Xuanfa and Tenying Publishing Co. said that Tencent Pictures and Cat Eye have reached a strategic alliance to jointly create a top-notch film announcement system and serve the outstanding creators and partners of the film industry.

Chang Bin, vice president of Penguin Film and Television, said that Tencent Video and Cat Eye Entertainment will carry out resource integration and deep collaboration in the future to build China's largest full-link entertainment platform for the industry and creators.

Hu Wei, general manager of QQ Music of Tencent Music Entertainment Group, said that since last year, QQ Music has cooperated with Cat Eye Entertainment to explore new ways to play the ticket market. With the advancement of the cat's eye full-text entertainment field, it will have better synergy with the music industry. (End)

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